
Project Goal
This logo is created for a personal stylist focused on sustainability and helping their clients find their style. My client wanted a minimal, legible logo that conveys friendliness and a non-judgmental approach used in their work. We chose a typographic logo based on a Sans Serif type for a minimalistic and elegant logo. The four earthy colours convey sustainability, friendliness and care.
Deliverables
• Created a logo and supplied the customer with ai and png files
• Designed a set of icons for Instagram highlights
• Created a style guide to keep the brand identity consistent
• Designed a set of icons for Instagram highlights
• Created a style guide to keep the brand identity consistent

Other suggested options


Mood Board


Images: Freepik.com & Unsplash.com. These mockups have been designed using images from Freepik.com & Unsplash.com.